Welcome to Is It Cruelty Free, a site that is dedicated to providing the fastest and easiest search platform for users to discover if a brand tests on animals and work towards a cruelty free lifestyle. We are a brand new site that has just launched but are confident that as of October 2016 our list is up to date and correct with all data taken from established sources across the internet. Feel free to ask us and we’ll provide all the information you need.

The main purpose of this site is to give you an immediate yes or no answer in regards to brand animal testing so when you are on the move or in a shop you can find out in moments whether a brand performs animal testing and make an immediate decision on your purchase.

With awareness of animal cruelty at an all time high, it’s important we work together to continue to fight against animal testing as there are now many other humane ways to safely create and launch products for human use and consumption.

We are working to greatly expand the functionality of this search engine through providing up to date sources for each brand as well as user contributed reviews and the ability for company owners to submit their brand to the search index.

In the mean time if you would like your cruelty free brand added to our search please feel free to use the contact us form to get in touch.

Happy Searching xx